The process of identifying and analyzing the search terms that users enter into search engines. It helps businesses target relevant keywords to improve their website’s visibility, attract the right audience, and increase organic traffic by aligning content with popular and relevant search queries.

It involves improving individual web pages to rank higher in search results. This includes optimizing elements like content, meta tags, headings, URLs, and internal links to make the page more relevant and user-friendly for both search engines and visitors.

Link building in SEO is the process of acquiring high-quality backlinks from other websites to improve a site’s authority and search engine rankings. It helps increase a website’s credibility and visibility by signaling to search engines that the site is trustworthy and valuable.

This involves producing valuable, relevant, and optimized content, such as blogs, articles, or videos, to attract and engage users. The goal is to improve search engine rankings, drive organic traffic, and address users’ needs by aligning content with targeted keywords and search intent.